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Metrics, KPIs and how to measure them
About this Course
Introduction
The Importance of Measuring
Why Measuring
Lean Marketing
Test Your Knowledge
Homework
Goals, Progress, and Success
Tracking Progress
Tracking Progress and Success
The Monitoring Process
Test Your Knowledge
Homework
What is a metric?
What to measure - and what metrics tell
Traffic and Social Engagement Metrics
Metrics to Monitor Your Activity
Acquisition and Conversion Metrics
Tools
Why Tools
Website Analytics
More Tools to Measure Progress
Examples of how to use Analytics and Tools
Collecting Data and Reports
What to do with the data
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What to measure - and what metrics tell
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