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Introduction to Content Marketing
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What is Content Marketing?
A Blogger's View on Content Marketing
Your Target Audience and Goals
Your Target Audience
Your Goals
The Content
The Importance of Content
The Content Hub
Types of Content
Evergreen Content - A Longterm Marketing Strategy
Topic Clusters: A Smarter Content Strategy
The Sales Funnel & Content Strategy
Storytelling, Emotions & Authentic Content
Distribution
The Importance of Distribution
Choosing Distribution Channels
Distribution Channels: Social Media
Other Online Distribution Channels
Content Distribution Checklist
Metrics and Optimization
Metrics: Measuring Success
Optimization in Content Marketing
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What is Content Marketing?
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