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Content Marketing and Blogging
Before you start
About this course
Why Content Marketing
What is Content Marketing
Examples of great content marketing
A Blogger's View on Content Marketing
Homework
Basic Content Marketing Strategy
What you need for Content Marketing
The Basics of Content Marketing
The Content
Content Distribution
Metrics and Optimization
Test your knowledge
Homework
Your target audience and goals
Your target audience
Your Goals
Test your knowledge
Homework
The Content
The importance of content
The Content Hub
Types of Content
Evergreen Content
Content Creation
Blog Post Templates
Content Tips for When You Don't have Time
Pimping your content
Editorial Calendar
Your Content Optimization Checklist
Test Your Knowledge
Homework
Distribution
The Importance of Distribution
Choosing the right distribution channel
Distribution Channels: Social Media
Other Online Distribution Channels
Your Content Distribution Checklist
Test your knowledge
Homework
Metrics and Optimization
Metrics
Optimization
Test Your Knowledge
Homework
Content Marketing Action Plan
Action Plan
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Content Tips for When You Don't have Time
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