Targeting a Social Media Audience
Making Sure your Social Media Audience Matches your Target Audience
The "Targeting a Social Media Audience" course tackles one of the most neglected topics in social media marketing: Targeting. Yet, it can be the differentiator between a winning and a losing strategy. Why do you believe that your Social Media activity should reach and convert buyers, if no one is really interested in your products?
In traditional marketing, you wouldn't advertise a car company on a cartoon TV channel - yet on social media, the equivalent is far less obvious. This course teaches how to apply targeting to your social media growth strategies, how to identify target audiences on social media and which tools can be a great help to generate a targeted audience.
Your Instructor
Susanna is a Blogger and Marketing Specialist who specializes and organic traffic generation for blogs and websites. Susanna has been an active part of the content marketing and social media marketing community for almost 10 years. Susanna has been named a Content Marketing and Twitter Marketing influencer multiple times.
Susanna teaches topics like traffic generation, Twitter marketing, social media and content marketing, and blogging to entrepreneurs, business owners, and bloggers. She is all about practical experience and teaches what has worked for her with The Social Ms, her former business, and various clients
Susanna holds a Ph.D. in mathematics from the Free University of Berlin and has worked as a management consultant for several years. She splits her time between the city of Berlin and the mountains of the Bavarian Forest. She spends her spare time hiking with friends and dogs.